Paperina

Paperina is a premium paper supplier that imports from overseas and distributes throughout Indonesia, offering high-quality papers to businesses nationwide.

Developed by the KYUB Studio Team, the project covered product concept, design, and illustration for the Paperina 2025 Calendar, shaping it into a more distinctive and culturally resonant New Year PR Package — while showcasing Paperina’s paper quality and Mega Putra’s printing capability as the production partner.

To capture Indonesian cultural identity across every month, we built a visual world around kites as Paperina’s central device — interpreting national symbols found in everyday objects and landing on “Winds of Tradition,” a concept that carries a message sent from the sky. Region-specific kite shapes were then developed for each month, drawing from Sulawesi’s oldest kite onward through foil-printed packaging and a greeting card, filled with cultural illustrations and local patterns across the archipelago.

The result is an interactive and collectible identity that turns a simple calendar into a cultural artwork, helping Paperina connect its premium paper craftsmanship with a nationwide celebration of Indonesian tradition.