Makeover Amplify

MAKE OVER is an Indonesia-based professional cosmetic brand, offering a complete range of colors, textures, and functions across every category, with a growing cult following rooted in the belief that Beauty Beyond Rules.

Developed by the KYUB Studio Team, the project covered primary and secondary packaging design for Amplify Fluid Glass, MAKE OVER’s 2025 lip gloss launch, shaping the product into a more distinctive and boundary-pushing presence in the lineup.

To elevate beauty and self-expression to the next level, we built a visual world around reinterpreted brutalist materials as MAKE OVER’s design language, representing a raw, stone-like statement piece with reflective silver details at its core — the cap.

The box packaging was then developed to follow suit, drawing from the same stone texture and refined typography, creating a modern composition that carries the cap’s language across the full product.

The result is a bold and distinctive identity that feels raw yet refined, helping MAKE OVER connect its Amplify Fluid Glass launch with the brand’s full-confidence, boundary-pushing spirit.