Gebros

GEBROS, short for Gehu Combro Raos, is a Bandung-based snacking brand with outlets across several tourist areas, serving Gehu Cikur and Comet (Combro Lemet) inspired by recipes from Garut.

Developed by the KYUB Studio Team, the project covered Naming, Brand Identity, Brand Collaterals, and Illustration, shaping GEBROS into a more distinctive and locally relevant snacking brand.

To introduce the distinctive taste of Garut’s cikur seasoning to a younger Bandung audience, we built a vernacular identity rooted in local humor, wordplay, and music culture. This approach evolved into a playful brand world where each part of the identity is expressed through references to cassette covers, concert posters, and other familiar music visuals, creating a character that feels expressive, recognizable, and close to its audience.

The result is a fun and characterful identity that feels close to local culture, helping Gebros connect its traditional snacking roots with a more youthful and relatable Bandung market.