Chontea

Chontea is a Bali-based tea house that offers Japanese tea, matcha, and experimental coffee, while embracing collaborations with tea farmers and artists to honor their craftsmanship and foster sustainable tea culture.

Developed by KYUB Studio team, the project focused on rebranding from refining the logo to creating brand collateral around the core pillars of mindful living and cultural experience.

Rooted in Japanese philosophy and tradition, the entire brand collateral is designed to bring a sense of simplicity and clarity, seamlessly reimagining traditional elements and craftsmanship—origami and decorative knot-tying—through a modern lens.

Through this holistic transformation, Chontea grows into a premier tea house with a meaningful experience that honors tradition while embracing a modern way of living.